In Short
I am a passionate product and user experience person with 10 years of product management experience. Through my work I helped craft and scale product visions and roadmaps while balancing business priorities with user needs.
I am always looking for new inspirational challenges, I would love to hear yours.
Experience
Senior Consultant at Kreis1 2024 - Present
Driving digital transformation for small to midsize Swiss companies, integrating holistic strategies informed by robust product management expertise.
Orchestrating streamlined processes, optimizing operational efficiency through a comprehensive grasp of product lifecycle management.
Leading cross-disciplinary teams in agile project delivery, ensuring timely and cost-effective completion of digital initiatives.
Advising senior management on technology investments, providing strategic insights aligned with long-term business goals.
Head of Product at Swiss Marketplace Group (Autoscout24, Motoscout24, CAR FOR YOU) 2022 - 2024
Led the establishment of new Product Teams and Processes post-merger of TX Markets & Ringier Digital, overseeing brands including Autoscout24.ch, Motoscout24.ch & Car For You.
Defined state-of-the-art Product Development Processes, including team setup based on team topology, OKR processes, and a continuous iterative discovery and delivery framework.
Successfully spearheaded a full replatforming of Autoscout24 and Motoscout24 Platforms to a modern tech stack within just 3 years.
Managed and coordinated the activities of 4 Scrum teams, ensuring efficient and collaborative development processes.
a.i. Director of Product at Swiss Marketplace Group (Autoscout24, Motoscout24, CAR FOR YOU) April 2022 - January 2023
Established Product Strategy for 3+ Years including with full replatforming and balance product innovation including trajectory to 10%+ growth in revenue YoY
Successfully represented Product needs and constraints to our C-Level Management and BoD ensuring a strong growth within the product organisation & high employee engagement on achieving our company goals
Led and managed the entire product, design, and research organization, overseeing cross-functional teams and ensuring alignment across these critical functions.
Senior Product Manager at Swiss Marketplace Group (CAR FOR YOU) 2020 - 2022 Pre Merger TX Markets & Ringier Digital
Orchestrated the implementation of a groundbreaking transactional business model, positioning our company as the first in the EU automotive sector.
Managed cross-departmental stakeholder communication and led a highly skilled cross-functional team.
Crafted delivery and discovery roadmaps for feature changes across platforms, facilitating seamless customer adaptation to the new business model.
Pioneered the establishment of a new product process company-wide, enabling faster integration through a dual-track agile methodology.
Product Lead at Nomoko 2018 - 2020
Led the development of all digital twin products, including launching the first real-time ready digital twin of several European cities.
Transformed the company culture from project and output-driven to product-driven and outcome-focused teams.
Spearheaded the setup of an automation tool for creating 3D models using proprietary AI algorithms, taking the lead from a product perspective to drive this innovative initiative.
Co-Founder at THE BETTER PLAY 2017 - Present
Managed and lead the implementation of the software product from research to market launch
Lead Product Manager - Web at FATMAP 2017 - 2018
Launched and scaled the first 3D online map digitizer.
Successfully launched and scaled the first 3D global map for outdoor adventures.
Senior Product Manager - Revenue at Omio (formerly GoEuro) 2016 - 2017
Spearheaded the launch and scale-up of a product that contributed 20% of the global revenue stream within one year.
Aligned and supported contract negotiations with clients like Uber, Airbnb, and Booking.com.
Established data infrastructure and core KPI dashboarding, delivering weekly product and business analytics for C-Level reports.
Led strategy and OKR planning across cross-functional teams and platforms, advocating for dependencies and implementation across all departments.
Product Manager at Omio (formerly GoEuro) 2014 - 2016
Coordinated initiatives for my product line, collaborating with PMs from other product lines.
Defined product requirements and oversaw the development and launch of new experiences for various platforms and initiatives.
Analyzed product and client behavior to identify opportunities for product enhancements.
Digital Marketing Manager - DACH at Omio (formerly GoEuro) 2013 - 2014
Established and executed onsite and offsite SEO strategies for the DACH region, achieving a 2x increase in monthly traffic growth through collaboration with PR and engineers.
Junior Researcher at WU (Wirtschaftsuniversität Wien) 2009 - 2011
Contributing to several SROI analyses in the NGO Sector
Education
Wirtschaftsuniversität Wien
Business Administration and Economics, 2008 - 2012
Medizinische Universität Graz
Nursing Science, 2006 - 2008
Gymnasium Murau
Focus on computer science, 2002 - 2006